Easton has been dedicated to sport since 1922. When Jim Easton took the step into cycling components after the 1984 Summer Olympics, it was clear the purpose. Easton Cycling was founded for one reason—to make cycling better. Since 1984 everything we do is based around the idea that innovation could vastly improve a rider’s experience. Through our mix of advanced materials and clever proprietary designs we’re able to make your bicycle ride smoother, go faster and last longer.